Session 6: Customer Discovery and using the Business Model Canvas (Webinar)
This special session features Viktor Brandtneris, who is the Owner & Lean Startup Consultant at Brandtneris Consulting, USA.
While this session was only held a few weeks prior to the final round pitching, in order for the teams to incorporate some of the valuable insights. The two methodologies mentioned, ‘Customer Discovery’ and the ‘Business Model Canvas’, are widely used by lean startups at all growth stages. They are extremely valuable aids to help deliver an effective and concise pitch to potential investors.
Viktor Brandtneris, MBA
Owner & Lean Startup Consultant
Brandtneris Consulting, USA
TERMIS-EU BPC Committee
- One-page ‘Business Model Canvas’ tool, Alex Osterwalder, https://strategyzer.com/canvas/business-model-canvas
- Lean startup methodology, Eric Ries, http://theleanstartup.com/book
- Customer discovery tool, https://www.marsdd.com/mars-library/developing-your-value-proposition-an-overview-of-customer-discovery/
We would like to thank our sponsors, PROTiP Medical, Immodgel, J&J Innovation, and the Cell and Gene Therapy Catapult, UK.